Schedule for Law 227, Trademarks & Unfair Competition, Summer 2009

The Casebook is Ginsburg, Litman and Kevlin, Trademark and Unfair Competition Law: Cases and Materials (4th ed. 2007). The Supplement is the 2008 version. All weekday class sessions are from 6:00 PM to 8:45 PM; with the exception of the Friday, June 26 make-up session which will start at 5:30 PM. The Exam is scheduled for Saturday, July 25, at 2:00 PM (a 3 hour exam is anticipated).

In the following table, selections from the Supplement generally are positioned to the right of the related material in the Casebook. However, you are free to read the books and online materials in any order you prefer.

Topics

Casebook

Supplement

Online

1. Course Overview — Tuesday, June 2

Concepts

 » Outline
 » Slides

Ch. 1, pp. 1-42
Chr. 12, pp. 816-827

pp. 1-6

 

2. What is a Trademark — Thursday, June 4

Types of Marks
Distinctiveness
Secondary Meaning

 » Outline
 » Slides

Ch. 2, pp. 43-78
Ch. 2, pp. 78-87
Ch. 2, pp. 87-104

 

 
Investacorp, Blisscraft, Walt-West
Zatarains, Filipino Yellow Pages

[RED] 3. Priority and Likelihood of Confusion I — Tuesday, June 9

Adoption & Use
Priority
Concurrent Use
LOC Analysis

 » Outline
 » Slides

Ch. 3, pp. 112-122
Ch. 3, pp. 122-130
Ch. 3, pp. 140-146
Ch. 3, pp. 158-171
Ch. 6, pp. 332-335

pp. 8-13
pp. 13-16
pp. 17-27


Chance, All Video


AMF Inc.

[GREEN] 4. Likelihood of Confusion II — Thursday, June 11

LOC Analysis

 » Outline
 » Slides

Ch. 6, pp. 335-356
Ch. 6, pp. 357-370
Ch. 6, pp. 403-417

pp. 40-42

 

[BLUE] 5. Incontestability and Fair Use — Tuesday, June 16

Incontestability
Classic Fair Use
Referential Use
Laches
Class Exercises

 » Outline
 » Slides

Ch. 6, pp. 433-449
Ch. 6, pp. 449-462
Ch. 6, pp. 462-467
Ch. 12, pp. 828-838
Ch. 6, pp. 467-470

pp. 49-50 (opt)
 

 

6. Trademark Registration and Clearance — Thursday, June 18

Application Process
Intent-to-Use

 » Outline
 » Slides

Ch. 4, pp. 172-186
Ch. 4, pp. 187-203

 

(Search Vendor Materials)
Hilfiger (opt)
TMEP Chapter 1100 (optional)
Trademark Electronic Business Center

[RED] 7. Trademark "Prosecution" I — Tuesday, June 23

Bars to Reg:
LOC
Scandalous/
 Disparaging

 » Outline
 » Slides

Ch. 4, pp. 203-232
Ch. 4, pp. 232-248

 


DuPont, Dixie, Opus One
TMEP excerpts, Cases for Discussion,
Sample Responses,
Sample Consent to Registration

[GREEN] 8. Trademark "Prosecution" II — Thursday, June 25

Bars to Reg:
Descriptiveness
Geographic Term
Surnames

 » Outline
 » Slides

Ch. 4, pp. 248-260
Ch. 4, pp. 260-264

p. 29
pp. 29-30

Gyulay, Colonial,
National Semi, Deus Tech
TMEP excerpts, Sample Responses
Summer 2005 Final Exam
  (see Scenario 1) (Model Answer)

[BLUE] 9. Loss of Rights, Due Diligence — Friday, June 26, 5:30 PM - 8:15 PM

Genericness
Abandonment

 » Outline
 » Slides

Ch. 5, pp. 274-305
Ch. 5, pp. 305-326
Ch. 5, pp. 326-331 (skim)

pp. 31-36
pp. 36-39

Microsoft v. Lindows.com (opt)
Sample Transactional Docs:
  TM Assignment and TM License
Due Diligence Scenario

10. Trade Dress — Tuesday, June 30

Protectability
Infringement
Registrability

 » Outline
 » Slides

Ch. 7, pp. 481-496
Ch. 7, pp. 496-543541
Ch. 4, pp. 264-273 (late add)

pp. 51-52
pp. 52-54

Kendall-Jackson,
TMEP excerpts (opt)
Sample 2004 Exam Q (Model Answer)

11. Dilution — Thursday, July 2

Principles
Federal Law
State Law

 » Outline
 » Slides

Ch. 9, pp. 619-635
Ch. 9, pp. 640-661
Ch. 9, pp. 613-619 (opt)

pp. 57-76

Caterpillar v. The Walt Disney Co. (optional)
WHAM-O v. Paramount Pictures (optional)

No class sessions Tuesday, July 7 and Thursday, July 9

12. Rights of Publicity, and Parody — Tuesday, July 14

Protectability
Infringement
Defenses

 » Outline
 » Slides

Ch. 10, pp. 675-723
Ch. 12, pp. 838-873
Ch. 12, pp. 885-889


pp. 92-95

Mattel v. Walking Mtn (remand) (optional)
Cardtoons v. MLBPA (late add) (recommended)
Parody or what?
 The Meatrix

13. Internet Domain Names — Thursday, July 16

Federal Law
Arbitration
Registrability

 » Outline
 » Slides

Ch. 11, pp. 739-748
Ch. 11, pp. 748-774
Ch. 11, pp. 775-815
Ch. 12, pp. 896-911

pp. 79-82
pp. 82-84
pp. 84-91

Virtual Works v. Volkswagen (optional)
TMEP §1209.03 @ USPTO (optional)
TMEP §1215 @ USPTO (optional)

14. Advertising and Review — Monday, July 20

Comparative Adv
Secondary Liability
Search Engine Adv
Meta Tags
Review

 » Outline
 » Slides

Ch. 8, pp. 556-568
Ch. 6, pp. 417-433
Ch. 6, pp. 370-394

 
pp. 46-49
pp. 42-46

For review (optional):
Analysis of Final Exam Topics, 2004-2007,
2006 Exam Q1-9 (Model Answer),
2006 Exam Q10-15 (Model Answer),
2006 Exam Q16-20 (Model Answer),
2007 Exam Scenario One (Model Answer),
2007 Exam Scenario Two (Model Answer)

Bulk Download Links — Completeness not guaranteed, please check locally after unzipping:

Unzip the two files to the same folder, and you should end up with subfolders "r" (reading), "o" (outlines) and "a" (model answers), all accessible using index.html.

The schedule and reading list are subject to change. Please check regularly for updates.

Copyright © 2009 Jefferson F. Scher.
Created May 10, 2009; Last revised July 22, 2009